Dr. Samar Ben Romdhane received her Ph.d in Public Communication in 2016 from Université Laval (Québec, Canada). She currently teaches several graduate public relations courses including Advaned theories of PR, Public relation research, PR ethics, writing for PR, media relations, strategic communication planning, .... With a professional experience as a communication advisor and senior sociologist with the Department of National Defense and the Canadian Armed Forces, she adopts a teaching approach that highlights the value of applied learning in developing high-level skills and future-ready talents. She has been an advocate for diversity and inclusion, both in her research interests and community services. Her research interests include global and intercultural public relations, research methods, use of Qualitative data analysis software, data-driven PR, …. Her work has been published by academic journals and as book chapters in book series.