Education

• Associate professor- Advertising and Graphic design dep.- Applied Arts- Helwan University - Egypt-2013
• PHD in Advertising And Graphic Design - Applied Arts- Helwan University 2007 (Modern visions of the Formal philosophy in TV advertising)
• Master in Advertising - Applied Arts- Helwan University- 2002 (Television advertising between background and personality (analytical study of selected models).
• Diploma in the art of advertising- Applied Arts- 2001
• Bachelor of Advertising- Applied Arts- Helwan University- 2000

Experience

• 2016-till now - Associate professor in Graphic design Dep. - Mass Communication- Ajman University
• 2015-2016 - Associate professor and Director of the academic program in Graphic Design dep.- Art And Design - Princess Nora Bint Abdelrhman University - Riyadh- KSA
• 2013- till now - Associate Professor in Applied Arts- Graphic Design - Egypt
• 2013- 2015- Vice Dean for Education and Students- Applied Arts- Egypt
• 2007-2013 - Instructor in the Department of Advertising and Acting Director of the Institute for Education and Student Affairs - Applied Arts - Egypt
• 2004-2007 - - Assistant Lecturer, Advertising Department - Applied Arts - Egypt
• 2001-2003- Demonstrator in advertising department- Applied Arts- Egypt

Teaching Area

• Experience in teaching all the advertising courses in the field of design for 17 years

Research

• Use the fine arts in designing mobile advertising- 2008
• Interactive guidance and guidance systems in the care of disabled elderly-2009
• Benefit from postmodern art as a way to treat mental health for children with cancer-2010
• Silhouette of shadow between artistic originality and application (study on the application of shadows in the television advertisement)-2010
• TV election advertising for political parties after the revolution of 25 January 2011- 2012
• Interactive advertising with the environment and how to exploit it to promote the Egyptian economy-2012
• Reality and Hope in Teaching Advertising Design in Faculties of Applied Arts-2012
• Video games and their role in society-2017
• A research work is underway in the field of modern applications and their use in education

Publications

• Journal of Science and Arts - Faculty of Applied Arts - University of Helwan
• International Conference on Applied Arts (Design between Innovation and Sustainability)
• International Conference Art and Culture of the Other (Faculty of Fine Arts - Minia University)
• Second International Art Forum (South-South Dialogue) (Fine Art Between Physical Values and Spiritual Values)
• Third International Conference for the Elderly entitled "Integrated care for the elderly" (message, science and art)
• International Scientific Conference of the Faculty of Fine Arts

Conference Presentation

• Use the fine arts in designing mobile advertising
• Interactive guidance and guidance systems in the care of disabled elderly
• Shadow Fiction between Artistic Authenticity and Application (A Study on the Application of Shadow Fiction in TV Advertising)
• Interactive advertising with the environment and how to exploit it to promote the Egyptian economy
• Reality and Hope in Teaching Advertising Design in Faculties of Applied Arts