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Spread of neocolonial management education through worldclass rhetoric: Branding practices of international branch campuses in the United Arab Emirates
Published in Academy of Management
Pages: 1049 - 1054

The spread of academic capitalism has resulted in global changes and tensions in the field of higher education. However, the changes it has resulted in the politics of representation of academic institutions has still remained poorly conceptualized. In this paper, we argue that academic capitalism is also a tool for neocolonialism. To support our argument, we examine business schools' international branch campuses (IBCs) in the United Arab Emirates (UAE) and how these IBCs utilize world-class rhetoric in their self-branding efforts. Our discursively oriented, ethnographical study participates in the discussion concerning the consequences of internationalization of higher education through establishment of IBCs. More specifically, the study links this development to neocolonialism by discussing how the introduction of aspirational identities based on world-class rhetoric generated by IBCs operate as a vehicle of neocolonialism.

About the journal
Journal76th Annual Meeting of the Academy of Management, AOM 2016
PublisherAcademy of Management
Open AccessNo