This paper attempts to shed light on the potency of intermarriage between grounded theory and case studies for researching strategy processes in developing countries. To research strategy processes in developing contexts, the author of this paper argued for using grounded theory and case study methods based on a phenomenological rather than a positivist approach. The ground for such a combination is fully justified and the ways for its practical implementation is elucidated. The paper suggests some practical solutions for the difficulties that are likely to surface during negotiation of access and data collection in developing countries' organisations. Moreover, guidelines were suggested for performing analysis using such a potent combination of case study and grounded approach. © EuroJournals, Inc. 2008.