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Is the repeat purchase of smartphone users’ prompt because of brand generated equity? Embedding the role of brand image and brand loyalty to the same’ 2019 Annual Conference of Emerging Markets Conference Boards, Centre for Marketing in Emerging Markets at IMT Ghaziabad, Delhi NCR, India, January 6-8,2019
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Is the repeat purchase of smartphone users’ prompt because of brand generated equity? Embedding the role of brand image and brand loyalty to the same’ 2019 Annual Conference of Emerging Markets Conference Boards, Centre for Marketing in Emerging Markets at IMT Ghaziabad, Delhi NCR, India, January 6-8,2019
