The current study investigates the impacts of orientation towards technological innovation and innovation-oriented training on development on new service development through the mediating role of innovative behaviour. Thus, data were collected and analysed from 303 full-time employees working in the United Arab Emirates service sector. The data analysed by using smart partial least square and the results reveal that orientation towards technological innovation (OTTI) and innovation-oriented training and development (IOTD) significantly influenced innovative employee behaviours, which consequently affect new service development. Moreover, innovative behaviours found to have a mediation role in the relationship between orientation towards technological innovation and innovation-oriented training, development, and new service development. These findings provide implications for managers about how to enhance a new service development program through technology, training, and innovative employee behaviours within developing economies. © 2020 Inderscience Enterprises Ltd.