The aim of this study is to identify the effectiveness of the use of e-textbooks implemented in undergraduate programs at Ajman university from the faculty member's perspective. The quantitative study applied an analytical descriptive approach on faculty member's participants (128) from a variety of colleges, in the first academic semester of 2017/2018. The results of the study showed that there is a medium degree of application of e-textbooks and that etextbooks have an average medium impact on student achievement. The results also showed that the degree of application vary from the perspective of faculty members' according to gender which was in favor of the female, and according to college variable was in favor of the Business Administration college. Further, the results showed that there are not statistically significant differences according to Academic rank variable and experience variable. The faculty members agree on the need to develop and improve the features and requirements of e-textbooks that have been applied. The findings led to recommendations including the implementation of a training program on e-textbooks for the faculty members' and students focusing on the features applications and options of e-textbooks. © 2019 Kassel University Press GmbH.