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Research Article
Developing a market-oriented MBA program: practitioners' views form the GCC countries
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The paper aims to analyze what kind of an MBA program would be most convenient in the context of Gulf co-operation council (GCC) countries. Findings show that market-oriented MBA programs are likely to strenghten international connections between the business community and the academic institutions.
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About the journal
| Journal | Journal of international marketing and marketing research |
|---|---|
| Open Access | No |
Authors (1)
Sayed Abbas Ahmed AltayebENTREPRENEURIAL TYPOLOGY IN A DEVELOPING ECONOMY:
THE CASE OF JORDANDeveloping a market-oriented MBA program: practitioners' views form the GCC countries
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