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Developing a market-oriented MBA program: practitioners' views form the GCC countries

Anwar, S. A., Al-Shami, M.,
Published in
Abstract

The paper aims to analyze what kind of an MBA program would be most convenient in the context of Gulf co-operation council (GCC) countries. Findings show that market-oriented MBA programs are likely to strenghten international connections between the business community and the academic institutions.

About the journal
JournalJournal of international marketing and marketing research
Open AccessNo