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Customers' perception of online banking in Qatar
Published in Inderscience Publishers
Volume: 2
Issue: 3
Pages: 252 - 263
Information technology plays a major role in shaping industries all over the world. Obviously, banks rely heavily on IT in conducting their businesses and spend huge amounts of money on such technology to reduce operation costs and gain competitive advantage over their rivals by offering customers better services through ATM machines, telephone banking and more evidently in the last decade internet banking (IB). Researchers have found that a significant number of customers are either not aware of the IB services or do not trust the IB as a channel to conduct their banking transactions. Researchers also have found that customers may adopt IB technology only if they perceive the technology to be useful. This research paper examines customers' perception of using IB in Qatar. This paper can be a very useful reference for the banking industry to improve the level of IB services and for further future research. Copyright © 2009, Inderscience Publishers.
About the journal
JournalJ. for Global Business Advancement (JGBA)
PublisherInderscience Publishers
Open AccessNo