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A Balance between Commercial Development, TourismRequirements And Historic Preservation

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The city is a cultural phenomenon in its own right and tells its past, transfers together its memory.Historic buildings are the physical manifestation of memory that makes places significant. The city containsvisions of previous generations side by side with an urban and cultural life in a state of constant change andurban development must be combined with the protection of cultural heritage. Preserving cultural and naturalheritage , to bring it within reach of all, making cultures and civilizations better known, improving daily livingconditions and reducing poverty is what gives meaning to the sustainability of tourism development . Tourismmust remain a tool and in no wise a goal in itself, it must be developed with a view to sustainability.This paper addresses the livability and functionality of historic city centers, under the conditions of globalchange analyzing the influence of tourism development in terms of commercial activities, advertisement andtraffic signage in the appearance of historical streetscapes. In many cases, the commercial city center coincideswith the historic core, and the challenge of the local authority is to combine commercial activities with the preservation of traditional and historic buildings and public spaces. As part of the historic context of manycountries, historic city centers have been through a process of metamorphoses, which involves the satisfaction ofnew social and commercial needs. This transformation usually involves updating the infrastructure and thehistoric buildings to accommodate commercial activities, and the insertion of contemporary architecture inexisting streetscapes. This is a common process and there is nothing wrong with that; problems begin whenhistoric buildings and places are harmed by this global change. This paper draws on three empirical case studies( Ajman, Sharjah and Dubai) to examine questions tourism development with the introduction of somecommercial activities, signage control, and their repercussions on the preservation of historic heritage in termsof build environment considered as regionalist production, and user preference and satisfaction with historiccity centers. The objective is to inform those factors that need to be taken into account in the use of the tourismdevelopment as a source for the revitalization of the historical and archeological sites.The approach to achieve the objectives is based on two methodologies:


A theoretical investigation based on the properties of the historic city center structure, definitions, principles of design, and the dilemma of achieving planning and preservation as much cultural tourism for thetourism development as technical for the physical preservation of the traditional environment. This combinesinformation from literature reviews and the ideas of key figures in the urban conservation field and the place-identity, social identity and identity process as theories for cultural models of the city.


The case studies as examples of historical settlements that have undergone much change processes.The study looks to elicit the images of the historical center to support the theoretical propositions of surface anddeep structural city elements. The conclusion to this part is based on an analysis of the case study.The research concludes that heritage is a constituent of the cultural tradition, and an important part of societaland community well-being. This comprehensive vision merges both tangible and intangible dimensions;architectural and historical values. There are several ways of defining the importance of preserving heritage

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