Using technology in smart and intelligent food packages as a communicational tool with consumers

This exploratory research aims to track the recent trends in food packaging design, through multiple case studies, to examine the core concepts of creative packaging and the implementation of the recent technology in the packaging industry. The research focuses on technology and its impact on design, functionality, and user experience, to highlight recommendations that could help designers and marketers to determine the essential information and elements in packaging. Also, to consider the possibility of using these new trends to stimulate, attract, and convince customers, and motivate their buying behavior and decision-making. The study also emphasizes the vast role of the smart and intelligent package to increase the interaction with consumers and help them to ensure the quality of the product and interact with them technologically through sensors of the active packaging. The researchers suggest that companies and designers should design packages in line with the consumers' experience process and invest in the smart packages to increase interaction in three main stages, sensation, Attraction, and Functionality; to raise consumers satisfaction, especially through smart technology. Moreover, to reduce the amount of food waste and support recycling, by connecting them through their smartphone to review the detailed information in that context.