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Using Popular Search Terms in Stock Price Prediction

  • Texas A&M University-San Antonio
  • Jordan University of Science and Technology
  • Duquesne University

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Web portals are key gateways to many companies for products search, customer services, and many more services. The volume of searching for a particular company, and its website through the Internet and search engines can be a metric on its web popularity. Our goal in this paper is to study, the relationship, if any, between the change in volume of searches for companies through the Internet and the change in the companies stock prices. We expect to see different types of levels of impacts/correlations between those two factors for different reasons. For example stock prices can change for many different reasons where some of those reasons may have nothing to do with customers at all. Second is that same factors can have different impact on the different companies. For example, while in some IT or technology related companies web popularity can be a significant factor or indicator, in many other companies, such popularity is not significant at all. In this paper, we studied historical stock prices for a selected dataset of companies(SP 500) along with the search or interest in those companies (based on Google search queries). We created and evaluated a dataset of search terms and their correlations with stock price change of SP 500 companies. Results showed that different companies can be influenced by popular search terms at different weights. We distinguished also in our work between negative or positive influence where keywords can be correlated to the decrease or increase of stock prices.

Original languageEnglish
Title of host publication2019 6th International Conference on Social Networks Analysis, Management and Security, SNAMS 2019
EditorsMohammad Alsmirat, Yaser Jararweh
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages279-285
Number of pages7
ISBN (Electronic)9781728129464
DOIs
StatePublished - Oct 2019
Externally publishedYes
Event6th International Conference on Social Networks Analysis, Management and Security, SNAMS 2019 - Granada, Spain
Duration: 22 Oct 201925 Oct 2019

Publication series

Name2019 6th International Conference on Social Networks Analysis, Management and Security, SNAMS 2019

Conference

Conference6th International Conference on Social Networks Analysis, Management and Security, SNAMS 2019
Country/TerritorySpain
CityGranada
Period22/10/1925/10/19

Keywords

  • Google Trends
  • Stock Prediction
  • Users' Search Queries

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