Abstract
AI- powered content recommendation systems function as the top technological approach in personal marketing through their ability to generate necessary user interactions. Tailored recommendations based on AI systems processing historical customer data help firms build better involvement with their customers for sales operations. Social media user data and purchase records and browsing records analyzed by deep learning technology team up with collaborative filtering to operate through established recommendation systems. Organizations implement brand recommendations to provide appropriate products to their users thus achieving better customer satisfaction and loyalty. Companies who create appropriate content distribution approaches maintain existing consumer relationships and boost customer potential for future purchases. Rosefield predicts that the current dominant digital marketing technology remains AI- powered personalized marketing that delivers its best possible campaign results to marketers.
| Original language | English |
|---|---|
| Title of host publication | Embracing the Cloud as a Business Essential |
| Publisher | IGI Global |
| Pages | 477-490 |
| Number of pages | 14 |
| ISBN (Electronic) | 9798369395837 |
| ISBN (Print) | 9798369395813 |
| DOIs | |
| State | Published - 8 Apr 2025 |
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