Tourist Movement Patterns and the Effects of Spatial Configuration in a Cultural Heritage and Urban Destination: The Case of Madaba, Jordan

This study investigated the impact of spatial configuration on tourist movement patterns and its role in managing cultural heritage destinations in the city of Madaba. Understanding tourist movement patterns is important for the development of sustainable tourism practices in cultural heritage destinations, as it can help to identify attractions of high tourist impact and inform the development of strategies to mitigate the negative impacts on site preservation and management. Madaba is one of the largest homes to ancient mosaics and is one of Jordan’s most important cultural heritage tourism destinations. This study was carried out using a variety of methods, including observation, site exploration, tourist diaries, questionnaires, and interviews. Space syntax was one of the spatial analytical tools used to assess connectivity and integration. The study found that the arrangement of attraction points and routes, physical and visual connectivity, accessibility, and the location of tourist activities all influenced the spatial behavior of tourists. The findings of this study can be used to guide management and development policies such as redistributing tourist flow, managing and developing tourism resources, and promoting the adaptation of sustainable tourism.