The shifting in the media labor market and its impact on the visual communication designers' characteristics

Tarek Ismail Mohamed; Amal Mohamed Nabil; Nassereldin Abdel Qadir Osman

doi:10.21533/pen.v10i2.2860

The shifting in the media labor market and its impact on the visual communication designers' characteristics

Tarek Ismail Mohamed
, Amal Mohamed Nabil
, Nassereldin Abdel Qadir Osman

College of Mass Communication

Ajman University

Research output: Contribution to journal › Article › peer-review

Abstract

This paper deals with the latest developments in the media labor market for visual communication design and its transformation into an interactive labor market. The shift cleared the urgent need for new generations of digital communication designers, who would have unique characteristics that enable them to meet the new challenges of the labor market. The creation of new methods for interactive advertisements and virtual and augmented reality technologies in conveying news and various topics represents a qualitative leap towards the near future in media design. Which requires developing the capabilities of designers in these areas to comply with future needs in the new interactive labor market. The research used interviews and discussions with groups interested in developing the profession of visual communication design.

Original language	English
Pages (from-to)	388-398
Number of pages	11
Journal	Periodicals of Engineering and Natural Sciences
Volume	10
Issue number	2
DOIs	https://doi.org/10.21533/pen.v10i2.2860
State	Published - Apr 2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Keywords

Interactive design
Marketing methods
Media designers
Vr/ar techniques

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10.21533/pen.v10i2.2860

Cite this

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abstract = "This paper deals with the latest developments in the media labor market for visual communication design and its transformation into an interactive labor market. The shift cleared the urgent need for new generations of digital communication designers, who would have unique characteristics that enable them to meet the new challenges of the labor market. The creation of new methods for interactive advertisements and virtual and augmented reality technologies in conveying news and various topics represents a qualitative leap towards the near future in media design. Which requires developing the capabilities of designers in these areas to comply with future needs in the new interactive labor market. The research used interviews and discussions with groups interested in developing the profession of visual communication design.",

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The shifting in the media labor market and its impact on the visual communication designers' characteristics

Abstract

UN SDGs

Keywords

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