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The Impact of Using Virtual-Augmented Reality on Some Design Careers (Product, Multimedia, Graphic)

  • Helwan University

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

The Product, Multimedia and Graphic design represent vital areas of the design, which human need in all daily life, as in many other areas of design, such as accessories, jewelry, clothes, fabrics, furniture, ceramics, sculpture, architecture, urban planning... etc. The Product, multimedia, and graphic design careers were greatly influenced by the emergence of new information's technologies, including virtual and augmented reality (50% of mobile users now make electronically shopping using augmented reality techniques), which contributed to the emergence of new areas of design practices and 3D modeling in the labor market, these new changes have led to the urgent need for new generation and one teamwork of product, multimedia, and graphic designers who have the new innovative capabilities and familiarity with many of modern sciences like cinematic tricks, 3D motion graphics, application programming, 3D modeling, virtual models... etc., which all are associated with such new technologies. The virtual and augmented reality makes such design careers closer to each other, so this paper discusses the expected and increased relation of product, multimedia, and graphic design professions in the light of using these new technologies in the product design, advertising, marketing... etc., and its effect on the labor market and the design process practicing..

Original languageEnglish
Title of host publicationProceedings of the 2020 5th International Conference on Multimedia Systems and Signal Processing, ICMSSP 2020
PublisherAssociation for Computing Machinery
Pages54-59
Number of pages6
ISBN (Electronic)9781450377485
DOIs
StatePublished - 28 May 2020
Event5th International Conference on Multimedia Systems and Signal Processing, ICMSSP 2020 - Chengdu, China
Duration: 28 May 202030 May 2020

Publication series

NameACM International Conference Proceeding Series

Conference

Conference5th International Conference on Multimedia Systems and Signal Processing, ICMSSP 2020
Country/TerritoryChina
CityChengdu
Period28/05/2030/05/20

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  2. SDG 11 - Sustainable Cities and Communities
    SDG 11 Sustainable Cities and Communities

Keywords

  • 3D digital marketing
  • Design career
  • Virtual-augmented reality

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