TY - GEN
T1 - The Impact of Mobile Augmented Reality Design Implementation on User Engagement
AU - Youssef, Mervat Medhat
AU - Mousa, Sheren Ali
AU - Baloola, Mohamed Osman
AU - Fouda, Basma Mortada
N1 - Publisher Copyright:
© 2020, Springer Nature Singapore Pte Ltd.
PY - 2020
Y1 - 2020
N2 - With the rapid advances in mobile technologies, one of the main goals of Colleges and universities is to reach national and international recognition. Recently many Universities used new strategies to stay competitive, trying to adopt new technologies like Augmented Reality (AR) To capture students’ attention. Augmented Reality (AR) had used as a useful tool in education, but besides teaching and learning, technology may play an important role in university and student engagement. The research aims to study the effect of using augmented reality (AR) on human interaction and engagement. The study focuses on designing an AR prototype framework and a pilot AR application to test its impact on the user’s interaction engagement with the university information platform. The researcher assumes that by applying AR technology, it will improve two way of communication between universities and students, employees and visitors. Research findings show that AR UI and UX collaborate to achieve students engagement. Universities may consider thinking of the efficacy of AR implementations within their business strategy to enrich its recognition in recent intense competition.
AB - With the rapid advances in mobile technologies, one of the main goals of Colleges and universities is to reach national and international recognition. Recently many Universities used new strategies to stay competitive, trying to adopt new technologies like Augmented Reality (AR) To capture students’ attention. Augmented Reality (AR) had used as a useful tool in education, but besides teaching and learning, technology may play an important role in university and student engagement. The research aims to study the effect of using augmented reality (AR) on human interaction and engagement. The study focuses on designing an AR prototype framework and a pilot AR application to test its impact on the user’s interaction engagement with the university information platform. The researcher assumes that by applying AR technology, it will improve two way of communication between universities and students, employees and visitors. Research findings show that AR UI and UX collaborate to achieve students engagement. Universities may consider thinking of the efficacy of AR implementations within their business strategy to enrich its recognition in recent intense competition.
KW - Augmented Reality (AR)
KW - Engagement
KW - User Experience (UX)
KW - User interface (UI)
UR - https://www.scopus.com/pages/publications/85089228774
U2 - 10.1007/978-981-15-6634-9_10
DO - 10.1007/978-981-15-6634-9_10
M3 - Conference contribution
AN - SCOPUS:85089228774
SN - 9789811566332
T3 - Communications in Computer and Information Science
SP - 96
EP - 106
BT - Advances in Computing and Data Sciences - 4th International Conference, ICACDS 2020, Revised Selected Papers
A2 - Singh, Mayank
A2 - Gupta, P.K.
A2 - Tyagi, Vipin
A2 - Flusser, Jan
A2 - Ören, Tuncer
A2 - Valentino, Gianluca
PB - Springer
T2 - 4th International Conference on Advances in Computing and Data Sciences, ICACDS 2020
Y2 - 24 April 2020 through 25 April 2020
ER -