The hand, the bill... or both? The role of credibility in handbill acceptance

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	128-135
Number of pages	8
Journal	Journal of Advertising Research
Volume	52
Issue number	1
DOIs	https://doi.org/10.2501/JAR-52-1-128-135
State	Published - 2012
Externally published	Yes

Access to Document

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title = "The hand, the bill... or both? The role of credibility in handbill acceptance",

author = "Prendergast, \{Gerard P.\} and Wai, \{King Ting\} and Cheung, \{Wing Yi\}",

year = "2012",

doi = "10.2501/JAR-52-1-128-135",

language = "English",

volume = "52",

pages = "128--135",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "Taylor and Francis Ltd.",

number = "1",

}

TY - JOUR

T1 - The hand, the bill... or both? The role of credibility in handbill acceptance

AU - Prendergast, Gerard P.

AU - Wai, King Ting

AU - Cheung, Wing Yi

PY - 2012

Y1 - 2012

UR - https://www.scopus.com/pages/publications/84858837049

U2 - 10.2501/JAR-52-1-128-135

DO - 10.2501/JAR-52-1-128-135

M3 - Article

AN - SCOPUS:84858837049

SN - 0021-8499

VL - 52

SP - 128

EP - 135

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 1

ER -