The effect of visual and informational complexity of news website designs on comprehension and memorization among undergraduate students

The importance of web designs for commercial and informational use has been a focus of research for over a decade and a half. At present, findings concerning the influence of news website designs on the perception and recall of information are rather contradictory. This study aims to identify how the basic web designs aesthetically affect users. A total of 214 students from Arab universities were shown three news sites with different designs and asked to complete two tests to determine their levels of perception and recall. The results revealed that interactive sites with multiple aesthetic elements representing the message of the news item enable users to perceive and remember the information better. The findings of this study can be useful in creating news website templates that improve user comprehension and recall.