Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance: Empirical Evidence from Ghana

Charles Blankson; Chris H.N. Mbah; Felix Abeson

doi:10.1007/978-3-319-11848-2_64

Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance: Empirical Evidence from Ghana

Charles Blankson
, Chris H.N. Mbah
, Felix Abeson

Long Island University
Cornerstone University
Coppin State University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This paper examines Ghanaian management’s attitudes towards market orientation from the context of the World Bank’s and IMF’s structural adjustment program (SAP) induced environment. Our study found that the adopted measures examined had significant impact on the level of firms’ market orientation. Discussion and conclusions, managerial implications and limitations are then stated.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	183-187
Number of pages	5
DOIs	https://doi.org/10.1007/978-3-319-11848-2_64
State	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Business Strategy
Efficient Manufacturing
Firm Performance
Market Orientation
Structural Adjustment Program

Access to Document

10.1007/978-3-319-11848-2_64

Cite this

Blankson, C., Mbah, C. H. N., & Abeson, F. (2015). Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance: Empirical Evidence from Ghana. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 183-187). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-11848-2_64

Blankson, Charles ; Mbah, Chris H.N. ; Abeson, Felix. / Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance : Empirical Evidence from Ghana. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. pp. 183-187 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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abstract = "This paper examines Ghanaian management{\textquoteright}s attitudes towards market orientation from the context of the World Bank{\textquoteright}s and IMF{\textquoteright}s structural adjustment program (SAP) induced environment. Our study found that the adopted measures examined had significant impact on the level of firms{\textquoteright} market orientation. Discussion and conclusions, managerial implications and limitations are then stated.",

keywords = "Business Strategy, Efficient Manufacturing, Firm Performance, Market Orientation, Structural Adjustment Program",

author = "Charles Blankson and Mbah, \{Chris H.N.\} and Felix Abeson",

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doi = "10.1007/978-3-319-11848-2\_64",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

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Blankson, C, Mbah, CHN & Abeson, F 2015, Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance: Empirical Evidence from Ghana. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 183-187. https://doi.org/10.1007/978-3-319-11848-2_64

Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance: Empirical Evidence from Ghana. / Blankson, Charles; Mbah, Chris H.N.; Abeson, Felix.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 183-187 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance

T2 - Empirical Evidence from Ghana

AU - Blankson, Charles

AU - Mbah, Chris H.N.

AU - Abeson, Felix

PY - 2015

Y1 - 2015

N2 - This paper examines Ghanaian management’s attitudes towards market orientation from the context of the World Bank’s and IMF’s structural adjustment program (SAP) induced environment. Our study found that the adopted measures examined had significant impact on the level of firms’ market orientation. Discussion and conclusions, managerial implications and limitations are then stated.

AB - This paper examines Ghanaian management’s attitudes towards market orientation from the context of the World Bank’s and IMF’s structural adjustment program (SAP) induced environment. Our study found that the adopted measures examined had significant impact on the level of firms’ market orientation. Discussion and conclusions, managerial implications and limitations are then stated.

KW - Business Strategy

KW - Efficient Manufacturing

KW - Firm Performance

KW - Market Orientation

KW - Structural Adjustment Program

UR - https://www.scopus.com/pages/publications/85125601594

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Blankson C, Mbah CHN, Abeson F. Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance: Empirical Evidence from Ghana. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 183-187. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-11848-2_64

Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance: Empirical Evidence from Ghana

Abstract

Publication series

UN SDGs

Keywords

Access to Document

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