Social Marketing Effects on Society Behavior During Pandemic: A Focus Social Media

Marketing through various electronic means is a new concept and has an impact on the behavior of individuals, which creates new habits for them, and social marketing through electronic means achieves an important harmony that strengthens marketing campaigns that target individuals in order to achieve the desired goals. Accordingly, this study sought to demonstrate the impact of digital marketing on the behavior of Jordanian citizens during the Corona pandemic, by relying on a study and comparison of previous scientific studies that confirmed and showed that digital marketing helps social marketing in improving the behavior of individuals, based on the advantages provided by this technology that enhance the impact of the desired marketing campaigns. The study recommended the Jordanian authorities concerned with the decision to employ social marketing via electronic means, taking into account all dimensions of digital marketing, to ensure a positive impact on the behavior of the Jordanian citizen during the Corona pandemic, to comply with the implementation of the new instructions that limit the risk of the spread of the Corona virus, So that some traditional behaviors that negatively affect the lives of citizens are avoided, which guarantees the recommendations of the World Health Organization regarding the behavior of individuals with each other. Thus, by taking into account the results of the study, the researchers recommended conducting more studies on the use of social marketing via electronic technologies, to spread awareness about health instructions and appropriate behaviors.