Social Impact of Videos at New Media Platforms on the eLearning Acceptance during the Covid-19

In a country like Jordan, where technology acceptance and implementation are booming, eLearning acceptance has helped to cope with the current global healthcare crisis (Covid-19). This research examines the primary factors behind eLearning acceptance among Jordanian students. Employing an experimental approach and selecting a sample of n=332 respondents, using Structural Equation Modelling to assess the proposed conceptual framework, our findings indicated that perceived ease-of-use and usefulness were the primary determinants of shaping positive behavioral intentions towards eLearning acceptance. We found a strong significant mediating role of online videos to accept eLearning during the Covid-19 outbreak and concluded that along with the primary factors of technology and behavioral intention, online videos play a strong role in accelerating eLearning acceptance.