Rational and irrational influences on lucky draw participation

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Original language	English
Pages (from-to)	85-100
Number of pages	16
Journal	International Journal of Advertising
Volume	32
Issue number	1
DOIs	https://doi.org/10.2501/IJA-32-1-085-100
State	Published - 2013
Externally published	Yes

Access to Document

@article{2b6f6a893bde4d0b8229b3d6464da95a,

title = "Rational and irrational influences on lucky draw participation",

author = "Gerard Prendergast and Thompson, \{Edmund R.\}",

year = "2013",

doi = "10.2501/IJA-32-1-085-100",

language = "English",

volume = "32",

pages = "85--100",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "1",

}

TY - JOUR

T1 - Rational and irrational influences on lucky draw participation

AU - Prendergast, Gerard

AU - Thompson, Edmund R.

PY - 2013

Y1 - 2013

UR - https://www.scopus.com/pages/publications/84874212208

U2 - 10.2501/IJA-32-1-085-100

DO - 10.2501/IJA-32-1-085-100

M3 - Article

AN - SCOPUS:84874212208

SN - 0265-0487

VL - 32

SP - 85

EP - 100

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 1

ER -