Public Engagement via Social Media Content: An Organisational Communication Aspect

Samar Ben Romdhane; Mokhtar Elareshi; Hatem Alsridi; Abdulkrim Ziani

doi:10.1007/978-3-031-67431-0_46

Public Engagement via Social Media Content: An Organisational Communication Aspect

Samar Ben Romdhane
, Mokhtar Elareshi
, Hatem Alsridi
, Abdulkrim Ziani

College of Mass Communication

University of Sharjah
University of Bahrain
Al Ain University of Science and Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Despite the increasing need for social media insights, comprehensive and methodologically rigorous Social Media Analytics (SMA) projects remain rare. This paper presents how public engagement in Canada used social media content for communication at an organisational level within the Canadian Defense, specifically analysing data from X (formerly Twitter) and Facebook accounts of the Canadian Armed Forces (CAF). It highlights the significance of SMA in comprehending public engagement, spotting potential issues and opportunities, and guiding decision-making. The findings demonstrate that SMA can enhance the effectiveness of social media campaigns and influence the overall reputation and image of governmental organisations. However, the study also recognises challenges, including the demand for skilled analysts.

Original language	English
Title of host publication	Navigating the Technological Tide
Subtitle of host publication	The Evolution and Challenges of Business Model Innovation - Proceedings of the International Conference on Business and Technology ICBT2024
Editors	Bahaaeddin Alareeni, Allam Hamdan
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	477-486
Number of pages	10
ISBN (Print)	9783031674303
DOIs	https://doi.org/10.1007/978-3-031-67431-0_46
State	Published - 2024
Event	International Conference on Business and Technology, ICBT 2024 - Cambridge, United Kingdom Duration: 19 Apr 2024 → 20 Apr 2024

Publication series

Name	Lecture Notes in Networks and Systems
Volume	1083 LNNS
ISSN (Print)	2367-3370
ISSN (Electronic)	2367-3389

Conference

Conference	International Conference on Business and Technology, ICBT 2024
Country/Territory	United Kingdom
City	Cambridge
Period	19/04/24 → 20/04/24

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 16 Peace, Justice and Strong Institutions

Keywords

Data analysis
Defense and security organisations
Organisational communication
Public engagement
Social media analytics

Access to Document

10.1007/978-3-031-67431-0_46

Cite this

Ben Romdhane, S., Elareshi, M., Alsridi, H., & Ziani, A. (2024). Public Engagement via Social Media Content: An Organisational Communication Aspect. In B. Alareeni, & A. Hamdan (Eds.), Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation - Proceedings of the International Conference on Business and Technology ICBT2024 (pp. 477-486). (Lecture Notes in Networks and Systems; Vol. 1083 LNNS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-67431-0_46

Ben Romdhane, Samar ; Elareshi, Mokhtar ; Alsridi, Hatem et al. / Public Engagement via Social Media Content : An Organisational Communication Aspect. Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation - Proceedings of the International Conference on Business and Technology ICBT2024. editor / Bahaaeddin Alareeni ; Allam Hamdan. Springer Science and Business Media Deutschland GmbH, 2024. pp. 477-486 (Lecture Notes in Networks and Systems).

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title = "Public Engagement via Social Media Content: An Organisational Communication Aspect",

abstract = "Despite the increasing need for social media insights, comprehensive and methodologically rigorous Social Media Analytics (SMA) projects remain rare. This paper presents how public engagement in Canada used social media content for communication at an organisational level within the Canadian Defense, specifically analysing data from X (formerly Twitter) and Facebook accounts of the Canadian Armed Forces (CAF). It highlights the significance of SMA in comprehending public engagement, spotting potential issues and opportunities, and guiding decision-making. The findings demonstrate that SMA can enhance the effectiveness of social media campaigns and influence the overall reputation and image of governmental organisations. However, the study also recognises challenges, including the demand for skilled analysts.",

keywords = "Data analysis, Defense and security organisations, Organisational communication, Public engagement, Social media analytics",

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doi = "10.1007/978-3-031-67431-0\_46",

language = "English",

isbn = "9783031674303",

series = "Lecture Notes in Networks and Systems",

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Ben Romdhane, S, Elareshi, M, Alsridi, H & Ziani, A 2024, Public Engagement via Social Media Content: An Organisational Communication Aspect. in B Alareeni & A Hamdan (eds), Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation - Proceedings of the International Conference on Business and Technology ICBT2024. Lecture Notes in Networks and Systems, vol. 1083 LNNS, Springer Science and Business Media Deutschland GmbH, pp. 477-486, International Conference on Business and Technology, ICBT 2024, Cambridge, United Kingdom, 19/04/24. https://doi.org/10.1007/978-3-031-67431-0_46

Public Engagement via Social Media Content: An Organisational Communication Aspect. / Ben Romdhane, Samar; Elareshi, Mokhtar; Alsridi, Hatem et al.
Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation - Proceedings of the International Conference on Business and Technology ICBT2024. ed. / Bahaaeddin Alareeni; Allam Hamdan. Springer Science and Business Media Deutschland GmbH, 2024. p. 477-486 (Lecture Notes in Networks and Systems; Vol. 1083 LNNS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Public Engagement via Social Media Content

T2 - International Conference on Business and Technology, ICBT 2024

AU - Ben Romdhane, Samar

AU - Elareshi, Mokhtar

AU - Alsridi, Hatem

AU - Ziani, Abdulkrim

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

PY - 2024

Y1 - 2024

N2 - Despite the increasing need for social media insights, comprehensive and methodologically rigorous Social Media Analytics (SMA) projects remain rare. This paper presents how public engagement in Canada used social media content for communication at an organisational level within the Canadian Defense, specifically analysing data from X (formerly Twitter) and Facebook accounts of the Canadian Armed Forces (CAF). It highlights the significance of SMA in comprehending public engagement, spotting potential issues and opportunities, and guiding decision-making. The findings demonstrate that SMA can enhance the effectiveness of social media campaigns and influence the overall reputation and image of governmental organisations. However, the study also recognises challenges, including the demand for skilled analysts.

AB - Despite the increasing need for social media insights, comprehensive and methodologically rigorous Social Media Analytics (SMA) projects remain rare. This paper presents how public engagement in Canada used social media content for communication at an organisational level within the Canadian Defense, specifically analysing data from X (formerly Twitter) and Facebook accounts of the Canadian Armed Forces (CAF). It highlights the significance of SMA in comprehending public engagement, spotting potential issues and opportunities, and guiding decision-making. The findings demonstrate that SMA can enhance the effectiveness of social media campaigns and influence the overall reputation and image of governmental organisations. However, the study also recognises challenges, including the demand for skilled analysts.

KW - Data analysis

KW - Defense and security organisations

KW - Organisational communication

KW - Public engagement

KW - Social media analytics

UR - https://www.scopus.com/pages/publications/85202181817

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DO - 10.1007/978-3-031-67431-0_46

M3 - Conference contribution

AN - SCOPUS:85202181817

SN - 9783031674303

T3 - Lecture Notes in Networks and Systems

SP - 477

EP - 486

BT - Navigating the Technological Tide

A2 - Alareeni, Bahaaeddin

A2 - Hamdan, Allam

PB - Springer Science and Business Media Deutschland GmbH

Y2 - 19 April 2024 through 20 April 2024

ER -

Ben Romdhane S, Elareshi M, Alsridi H, Ziani A. Public Engagement via Social Media Content: An Organisational Communication Aspect. In Alareeni B, Hamdan A, editors, Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation - Proceedings of the International Conference on Business and Technology ICBT2024. Springer Science and Business Media Deutschland GmbH. 2024. p. 477-486. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-031-67431-0_46

Public Engagement via Social Media Content: An Organisational Communication Aspect

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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