Positioning strategies in industrial and B2B markets

Research output: Contribution to journal › Editorial

12 Scopus citations

Original language	English
Pages (from-to)	14-15
Number of pages	2
Journal	Industrial Marketing Management
Volume	81
DOIs	https://doi.org/10.1016/j.indmarman.2019.07.011
State	Published - Aug 2019
Externally published	Yes

Access to Document

@article{a3bf5b8810fc4149976de26f0488d3a0,

title = "Positioning strategies in industrial and B2B markets",

author = "Charles Blankson and Kalafatis, \{Stavros P.\}",

year = "2019",

month = aug,

doi = "10.1016/j.indmarman.2019.07.011",

language = "English",

volume = "81",

pages = "14--15",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - Positioning strategies in industrial and B2B markets

AU - Blankson, Charles

AU - Kalafatis, Stavros P.

PY - 2019/8

Y1 - 2019/8

UR - https://www.scopus.com/pages/publications/85069806045

U2 - 10.1016/j.indmarman.2019.07.011

DO - 10.1016/j.indmarman.2019.07.011

M3 - Editorial

AN - SCOPUS:85069806045

SN - 0019-8501

VL - 81

SP - 14

EP - 15

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -