@inbook{5d9093636b4041b09173454eb38cbc93,
title = "Piracy Proliferation in Crisis Stricken Asia: Consequences for Marketers?",
abstract = "Asia seems to be the world{\textquoteright}s greatest violator of intellectual property rights (IPR). The 1997 BSA/SP A report indicated a loss of US\$3.9 billion in software piracy alone. We foresee that the current economic crisis will exacerbate the problem by luring customers into buying cheap counterfeits.",
keywords = "Academic Research, Current Practice, Economic Crisis, Intellectual Property, Research Objective",
author = "Ian Phau and Gerard Prendergast",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-13078-1\_36",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "106",
booktitle = "Developments in Marketing Science",
}