Online word of mouth and consumer purchase intentions

Research output: Contribution to journal › Article › peer-review

205 Scopus citations

Original language	English
Pages (from-to)	687-708
Number of pages	22
Journal	International Journal of Advertising
Volume	29
Issue number	5
DOIs	https://doi.org/10.2501/s0265048710201427
State	Published - 2010
Externally published	Yes

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title = "Online word of mouth and consumer purchase intentions",

author = "Gerard Prendergast and David Ko and Yuen, \{Siu Yin V.\}",

year = "2010",

doi = "10.2501/s0265048710201427",

language = "English",

volume = "29",

pages = "687--708",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "5",

}

TY - JOUR

T1 - Online word of mouth and consumer purchase intentions

AU - Prendergast, Gerard

AU - Ko, David

AU - Yuen, Siu Yin V.

PY - 2010

Y1 - 2010

UR - https://www.scopus.com/pages/publications/78649931914

U2 - 10.2501/s0265048710201427

DO - 10.2501/s0265048710201427

M3 - Article

AN - SCOPUS:78649931914

SN - 0265-0487

VL - 29

SP - 687

EP - 708

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 5

ER -