New Media and Crisis Management in Jordan: COVID 19 Perspective

The study aimed at identifying the relationship between the most effective digital media in managing the Corona crisis in Jordan; and the contribution of digital media in managing the (Covid 19) crisis. To achieve the aims of the study, the researcher adopted the quantitative survey method using an electronic questionnaire designed to collect data. It was distributed to an intentional sample of 50 employees (males and females) from the communication and media staff in the Jordanian government institutions. The study concluded that the most effective digital communication technologies in managing the Corona crisis were press conferences (media briefings), press coverage through digital platforms, electronic news, video reports and community initiatives through social media platforms. The results also showed that digital media contributed to managing the Corona crisis in Jordan by relying on effective and organized digital crisis communication, which helped to coordinate efforts with the relevant health and security authorities in the country about the disease developments and the decisions related, besides the immediate responses to inquiries and questions of reviewers and callers about preventive health procedures and measures of safety from the Corona virus. In light of these results, the study recommended that media briefings in crises through digital media should be adopted due to their effectiveness in managing health crises facing countries, as one of the most effective methods of digital communication technologies.