Milestones in evolving medical tourism from ancient healing to the digital age: Innovative landscapes, enhanced services

Medical or health tourism involves travelling to other countries to seek medical care. The chapter encompasses insights on the evolution of medical tourism, from ancient healing practices to its current status as a global industry. It also includes the significant role of university collaborations and elective programs in contributing to the growth of medical tourism, which serves both as an educational tool and a marketing strategy. Furthermore, the chapter emphasizes the importance of patient safety, patient-centred care, and cultural competence in enhancing patient experiences. Medical tourism has evolved into a multi-billion-dollar global industry driven by advancements in transportation, communication, and healthcare technology. This chapter aims to provide a historical overview of medical tourism, destinations, common procedures for which patient care is sought, advantages, legal aspects, legal formalities, and the impact of digital transformation. The digital transformation is a key factor in the future of medical tourism, promising exciting developments and innovations.