TY - GEN
T1 - Measuring user influence in a co-reviewer network
AU - Horani, Mohammad
AU - Alsmadi, Abdalraheem
AU - Al-Ayyoub, Mahmoud
AU - Jararweh, Yaser
N1 - Publisher Copyright:
© 2018 IEEE.
PY - 2018/5/4
Y1 - 2018/5/4
N2 - Identifying influential people in social networks is considered an important task in marketing. These people can be employed by merchants to share reviews for their products in order to ensure that a product is exposed to a large number of people at a very low price. This technique is one of the viral marketing techniques. In this paper, we use a co-purchase network to identify influential users by considering both centrality measures as well as users' reviewing records such as the number of reviews shared, the number of votes, etc. Thus, by relying on these two considerations, we are able to extract influential users as well as identifying and determining their characteristics and how they differ from regular users. Also, we are able to conclude that most influential measures do not correlate. As a result, choosing the right measure is critical.
AB - Identifying influential people in social networks is considered an important task in marketing. These people can be employed by merchants to share reviews for their products in order to ensure that a product is exposed to a large number of people at a very low price. This technique is one of the viral marketing techniques. In this paper, we use a co-purchase network to identify influential users by considering both centrality measures as well as users' reviewing records such as the number of reviews shared, the number of votes, etc. Thus, by relying on these two considerations, we are able to extract influential users as well as identifying and determining their characteristics and how they differ from regular users. Also, we are able to conclude that most influential measures do not correlate. As a result, choosing the right measure is critical.
KW - co-purchase network
KW - co-reviewer network
KW - influential users
KW - network analysis
KW - viral marketing
UR - https://www.scopus.com/pages/publications/85048465708
U2 - 10.1109/IACS.2018.8355472
DO - 10.1109/IACS.2018.8355472
M3 - Conference contribution
AN - SCOPUS:85048465708
T3 - 2018 9th International Conference on Information and Communication Systems, ICICS 2018
SP - 227
EP - 232
BT - 2018 9th International Conference on Information and Communication Systems, ICICS 2018
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 9th International Conference on Information and Communication Systems, ICICS 2018
Y2 - 3 April 2018 through 5 April 2018
ER -