Impact of positioning strategies on corporate performance

Research output: Contribution to journal › Article › peer-review

30 Scopus citations

Original language	English
Pages (from-to)	106-122
Number of pages	17
Journal	Journal of Advertising Research
Volume	48
Issue number	1
DOIs	https://doi.org/10.2501/S0021849908080124
State	Published - Mar 2008
Externally published	Yes

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title = "Impact of positioning strategies on corporate performance",

author = "Charles Blankson and Kalafatis, \{Stavros P.\} and Chena, \{Julian Ming Sung\} and Costas Hadjicharalambous",

year = "2008",

month = mar,

doi = "10.2501/S0021849908080124",

language = "English",

volume = "48",

pages = "106--122",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "Taylor and Francis Ltd.",

number = "1",

}

TY - JOUR

T1 - Impact of positioning strategies on corporate performance

AU - Blankson, Charles

AU - Kalafatis, Stavros P.

AU - Chena, Julian Ming Sung

AU - Hadjicharalambous, Costas

PY - 2008/3

Y1 - 2008/3

UR - https://www.scopus.com/pages/publications/56249097882

U2 - 10.2501/S0021849908080124

DO - 10.2501/S0021849908080124

M3 - Article

AN - SCOPUS:56249097882

SN - 0021-8499

VL - 48

SP - 106

EP - 122

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 1

ER -