Impact of Conspicuous Consumption on Country of Origin of Brand: An Asian Model

Ian Phau; Gerard Prendergast

doi:10.1007/978-3-319-13078-1_108

Impact of Conspicuous Consumption on Country of Origin of Brand: An Asian Model

Ian Phau
, Gerard Prendergast

University of Reading
Hong Kong Baptist University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

With increasing offshore manufacturing facilities, consumers have accepted the fact that brand name products are seldom made in the brand country. The well-established concept of country of origin of manufacture is slowly eroding in significance. As such, the construct of country of origin of brand (COB) is perceived to be a more appropriate evaluation tool for quality and image of hybrid products (Phau and Prendergast, 1998a).

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	328
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-13078-1_108
State	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Access to Document

10.1007/978-3-319-13078-1_108

Cite this

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abstract = "With increasing offshore manufacturing facilities, consumers have accepted the fact that brand name products are seldom made in the brand country. The well-established concept of country of origin of manufacture is slowly eroding in significance. As such, the construct of country of origin of brand (COB) is perceived to be a more appropriate evaluation tool for quality and image of hybrid products (Phau and Prendergast, 1998a).",

author = "Ian Phau and Gerard Prendergast",

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Impact of Conspicuous Consumption on Country of Origin of Brand: An Asian Model. / Phau, Ian; Prendergast, Gerard.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 328 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AB - With increasing offshore manufacturing facilities, consumers have accepted the fact that brand name products are seldom made in the brand country. The well-established concept of country of origin of manufacture is slowly eroding in significance. As such, the construct of country of origin of brand (COB) is perceived to be a more appropriate evaluation tool for quality and image of hybrid products (Phau and Prendergast, 1998a).

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Impact of Conspicuous Consumption on Country of Origin of Brand: An Asian Model

Abstract

Publication series

UN SDGs

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