Abstract
Financial theories support the efficient market hypothesis, which assumes that prices are fair in the market and investors behave rationally while taking any investment decision. Individual Investors of the stock market are therefore thought to take rational decisions while making judgments and investment decisions. However, a lot of studies on behavioral finance have criticized the phenomenon of market efficiency and investor's rationality. The empirical evidences of these studies conclude the involvement of behavioral biases and psychological impacts on investor's judgments and decision making. Keeping this in mind the present study has focused on studying the impact of affect heuristic, fear and anger on individual investor's judgments and decision making. Overall discussion concludes the presence of behavioral biases in decision making process of investors.
| Original language | English |
|---|---|
| Pages (from-to) | 510-514 |
| Number of pages | 5 |
| Journal | World Applied Sciences Journal |
| Volume | 23 |
| Issue number | 4 |
| DOIs | |
| State | Published - 2013 |
| Externally published | Yes |
Keywords
- Affect heuristic
- Anger
- Behavioral aspects
- Fear
- Investment decision making
Fingerprint
Dive into the research topics of 'Impact of affect heuristic, fear and anger on the decision making of individual investor: A conceptual study'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver