How far is too far? the antecedents of offensive advertising in modern China

Research output: Contribution to journal › Article › peer-review

26 Scopus citations

Original language	English
Pages (from-to)	484-495
Number of pages	12
Journal	Journal of Advertising Research
Volume	48
Issue number	4
DOIs	https://doi.org/10.2501/S0021849908080562
State	Published - Dec 2008
Externally published	Yes

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title = "How far is too far? the antecedents of offensive advertising in modern China",

author = "Gerard Prendergast and Cheung, \{Wah Leung\} and Douglas West",

year = "2008",

month = dec,

doi = "10.2501/S0021849908080562",

language = "English",

volume = "48",

pages = "484--495",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "Taylor and Francis Ltd.",

number = "4",

}

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T1 - How far is too far? the antecedents of offensive advertising in modern China

AU - Prendergast, Gerard

AU - Cheung, Wah Leung

AU - West, Douglas

PY - 2008/12

Y1 - 2008/12

UR - https://www.scopus.com/pages/publications/58149194793

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DO - 10.2501/S0021849908080562

M3 - Article

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JO - Journal of Advertising Research

JF - Journal of Advertising Research

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