Factors influencing students' attitude toward to use mobile learning applications using SEM-ANN hybrid approach

Mobile learning application now is considered a powerful application for learning and was adopted in universities in the period of Covid-19. After Covid-19 pandemic, university students have been allowed to use mobile learning systems, it is needed to ensure students’ intention to continuously use mobile learning for their learning activities or not. Thus, the purpose of this paper is to understand the main determinants that encourage the continuous use of mobile learning. To achieve that, we used the UTAUT-2 model to predict the main determinants of mobile learning acceptance. In our study, a quantitative technique was employed to collect the data. A hybrid approach SEM-ANN was applied to validate the research model. The findings indicated that performance expectancy and effort expectancy had a strong effect on students' attitudes towards mobile learning platforms. In addition, the results showed that performance expectancy and effort expectancy have a significant impact on students' continuous intention to use mobile learning platforms after Covid-19. In addition, hedonic motivation and habit had a positive effect on both students' attitudes and continuous intention to use mobile learning platforms. Moreover, Social influence factor and facilitating conditions had a significant effect on students' continuous intention to use mobile learning platforms after Covid-19.