Egyptian Journalists’ Perceptions of Digital Journalism Training Effectiveness

This study examines the perceptions of Egyptian journalists of the effectiveness of professional training in digital journalism and determines the training-needs of journalists to adapt to innovative journalism practices. The study applies mixed descriptive methods based on The Motivation–Hygiene theory of what motivates employees. Data analysis is based on an online questionnaire with a snowball sample of 134 Egyptian journalists from different media outlets and in-depth interviews with 10 journalists and professional trainers, between June 2019 and August 2020. Findings reveal that the impact of hygiene factors is stronger than that of motivation factors. This study shows that hygiene factors negatively influence professional training and inhibit any positive impacts of motivation factors. The findings of this study are significant to media organizations and professional training providers.