EFTPOS: The Perils of a Cost-Driven Venture

Norman E. Marr; Gerard Prendergast

doi:10.1080/02642069000000086

EFTPOS: The Perils of a Cost-Driven Venture

Norman E. Marr
, Gerard Prendergast

Massey University

Research output: Contribution to journal › Article › peer-review

6 Scopus citations

Abstract

The ‘EFTPOS explosion’ in New Zealand is shown to be something of a ‘damp squib’. While awareness is very high, usage is around 30 per cent. The future usage rates were likely to increase to no more than 50 per cent, which meant a usage rate of 50 transactions per person per annum. Fear and ethical considerations stopped many people from using the system. The continuous introduction of new delivery mechanisms, combined with a hard-sell approach, has met great customer resistance: a resistance intensified by the banks’failure to ensure customer satisfaction with conventional delivery mechanisms.

Original language	English
Pages (from-to)	748-758
Number of pages	11
Journal	Service Industries Journal
Volume	10
Issue number	4
DOIs	https://doi.org/10.1080/02642069000000086
State	Published - 1 Oct 1990
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 10 Reduced Inequalities

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10.1080/02642069000000086

Cite this

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EFTPOS: The Perils of a Cost-Driven Venture

Abstract

UN SDGs

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