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Editors’ foreword

  • Kingston University
  • University of North Texas

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

1 Scopus citations
Original languageEnglish
Title of host publicationThe Routledge Companion to Contemporary Brand Management
PublisherTaylor and Francis
Pagesxxv-xxxii
ISBN (Electronic)9781317751588
ISBN (Print)9780415747905
StatePublished - 15 Jul 2016
Externally publishedYes

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