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Eating Disorders – The Role of Advertising and Editorial

  • Hong Kong Baptist University
  • University of Westminster

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Scopus citations

Abstract

The central aim of this paper is to examine the relationship between advertising and editorial and self-reports of eating disorder and body image dissatisfaction among Hong Kong females. The Eating Attitude Test (EAT) and Body Dissatisfaction sub-scale in the Eating Disorder Inventory (EDI) are employed in a survey of females in Hong Kong. The analysis indicates that overall media consumption is a positive predictor of eating disorder and body image dissatisfaction.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages175-178
Number of pages4
DOIs
StatePublished - 2015
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Keywords

  • Anorexia Nervosa
  • Body Dissatisfaction
  • Bulimia Nervosa
  • Eating Attitude
  • Eating Disorder

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