Determinants of ChatGPT adoption among students in higher education: the moderating effect of trust

Behzad Foroughi; Mohammad Iranmanesh; Morteza Ghobakhloo; Madugoda Gunaratnege Senali; Nagaletchimee Annamalai; Bita Naghmeh-Abbaspour; Abderahman Rejeb

doi:10.1108/EL-12-2023-0293

Determinants of ChatGPT adoption among students in higher education: the moderating effect of trust

Behzad Foroughi
, Mohammad Iranmanesh
, Morteza Ghobakhloo
, Madugoda Gunaratnege Senali
, Nagaletchimee Annamalai
, Bita Naghmeh-Abbaspour
, Abderahman Rejeb

I-Shou University
La Trobe University
Uppsala University
Edith Cowan University
Universiti Sains Malaysia
University of Rome Tor Vergata

Research output: Contribution to journal › Article › peer-review

34 Scopus citations

Abstract

Purpose: ChatGPT is a cutting-edge chatbot powered by artificial intelligence that could revolutionise and advance the teaching and learning process. Drawing on the technology acceptance model (TAM) and information system (IS) success model, this study aims to investigate determinants of students’ intention to use ChatGPT for education purposes. Design/methodology/approach: The partial least squares technique was used to analyse 406 usable data collected from university students in Malaysia. Findings: The results confirmed the relationships between perceived usefulness (PU), perceived ease of use (PEU), attitude and intention to use proposed by TAM. PU and PEU are influenced by system quality. Surprisingly, trust in information moderates negatively the influences of PEU and PU on attitude. Practical implications: The findings provide insight for higher education institutions, unit instructors and ChatGPT developers on what may promote the use of ChatGPT in higher education. Originality/value: The study contributes to the literature by exploring the determinants of ChatGPT adoption, extending the TAM model by incorporating IS success factors and assessing the moderating effect of trust in information.

Original language	English
Pages (from-to)	1-21
Number of pages	21
Journal	Electronic Library
Volume	43
Issue number	1
DOIs	https://doi.org/10.1108/EL-12-2023-0293
State	Published - 22 Jan 2025
Externally published	Yes

Keywords

Artificial intelligence
ChatGPT
Chatbot
Conversational agents
Natural language processing
Technology adoption
Text generation

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10.1108/EL-12-2023-0293

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title = "Determinants of ChatGPT adoption among students in higher education: the moderating effect of trust",

abstract = "Purpose: ChatGPT is a cutting-edge chatbot powered by artificial intelligence that could revolutionise and advance the teaching and learning process. Drawing on the technology acceptance model (TAM) and information system (IS) success model, this study aims to investigate determinants of students{\textquoteright} intention to use ChatGPT for education purposes. Design/methodology/approach: The partial least squares technique was used to analyse 406 usable data collected from university students in Malaysia. Findings: The results confirmed the relationships between perceived usefulness (PU), perceived ease of use (PEU), attitude and intention to use proposed by TAM. PU and PEU are influenced by system quality. Surprisingly, trust in information moderates negatively the influences of PEU and PU on attitude. Practical implications: The findings provide insight for higher education institutions, unit instructors and ChatGPT developers on what may promote the use of ChatGPT in higher education. Originality/value: The study contributes to the literature by exploring the determinants of ChatGPT adoption, extending the TAM model by incorporating IS success factors and assessing the moderating effect of trust in information.",

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author = "Behzad Foroughi and Mohammad Iranmanesh and Morteza Ghobakhloo and Senali, \{Madugoda Gunaratnege\} and Nagaletchimee Annamalai and Bita Naghmeh-Abbaspour and Abderahman Rejeb",

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T2 - the moderating effect of trust

AU - Foroughi, Behzad

AU - Iranmanesh, Mohammad

AU - Ghobakhloo, Morteza

AU - Senali, Madugoda Gunaratnege

AU - Annamalai, Nagaletchimee

AU - Naghmeh-Abbaspour, Bita

AU - Rejeb, Abderahman

PY - 2025/1/22

Y1 - 2025/1/22

N2 - Purpose: ChatGPT is a cutting-edge chatbot powered by artificial intelligence that could revolutionise and advance the teaching and learning process. Drawing on the technology acceptance model (TAM) and information system (IS) success model, this study aims to investigate determinants of students’ intention to use ChatGPT for education purposes. Design/methodology/approach: The partial least squares technique was used to analyse 406 usable data collected from university students in Malaysia. Findings: The results confirmed the relationships between perceived usefulness (PU), perceived ease of use (PEU), attitude and intention to use proposed by TAM. PU and PEU are influenced by system quality. Surprisingly, trust in information moderates negatively the influences of PEU and PU on attitude. Practical implications: The findings provide insight for higher education institutions, unit instructors and ChatGPT developers on what may promote the use of ChatGPT in higher education. Originality/value: The study contributes to the literature by exploring the determinants of ChatGPT adoption, extending the TAM model by incorporating IS success factors and assessing the moderating effect of trust in information.

AB - Purpose: ChatGPT is a cutting-edge chatbot powered by artificial intelligence that could revolutionise and advance the teaching and learning process. Drawing on the technology acceptance model (TAM) and information system (IS) success model, this study aims to investigate determinants of students’ intention to use ChatGPT for education purposes. Design/methodology/approach: The partial least squares technique was used to analyse 406 usable data collected from university students in Malaysia. Findings: The results confirmed the relationships between perceived usefulness (PU), perceived ease of use (PEU), attitude and intention to use proposed by TAM. PU and PEU are influenced by system quality. Surprisingly, trust in information moderates negatively the influences of PEU and PU on attitude. Practical implications: The findings provide insight for higher education institutions, unit instructors and ChatGPT developers on what may promote the use of ChatGPT in higher education. Originality/value: The study contributes to the literature by exploring the determinants of ChatGPT adoption, extending the TAM model by incorporating IS success factors and assessing the moderating effect of trust in information.

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KW - Natural language processing

KW - Technology adoption

KW - Text generation

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Determinants of ChatGPT adoption among students in higher education: the moderating effect of trust

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