Consumers’ Green smartphone practices concerned with power consumption optimisation

The advent of smart multifunction smartphones has led to a significant issue of abnormal battery depletion. This raises the issue of a need for green practices that enable smart power-saving management in smartphones to optimise power consumption and support longer battery life. The aim of this study is to examine the factors that influence young consumers' green smartphone practices concerned with power consumption optimisation. Data collected from 500 young smartphone users were analysed using the Partial Least Squares-Structural Equation Modelling (PLS-SEM) technique. The results show that perceived behavioural control has the greatest influence on young consumers' green smartphone practices concerned with power consumption optimisation. They find it easy to reduce the energy consumption of their smartphone because they have sufficient knowledge of how to limit this consumption. By applying the Theory of Planned Behaviour (TPB), the present findings provide evidence of the significant factors that affect young consumers' green smartphone practices by optimising power consumption to ensure longer battery life. Smartphone manufacturers are recommended to develop user-friendly features to promote eco-friendly smartphone practices for cleaner and greener living. Directions for future research are also provided.