Consumer Adoption of Self-Service Technologies in Retail Banking: Is Expert Opinion Supported by Consumer Research?

Norman E. Marr; Gerard P. Prendergast

doi:10.1108/02652329310023381

Consumer Adoption of Self-Service Technologies in Retail Banking: Is Expert Opinion Supported by Consumer Research?

Norman E. Marr
, Gerard P. Prendergast

Massey University

Research output: Contribution to journal › Article › peer-review

59 Scopus citations

Abstract

Why customers do or do not adopt main retail banking technology - in the form of automated telling machines.

Original language	English
Pages (from-to)	3-10
Number of pages	8
Journal	International Journal of Bank Marketing
Volume	11
Issue number	1
DOIs	https://doi.org/10.1108/02652329310023381
State	Published - 1 Jan 1993
Externally published	Yes

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title = "Consumer Adoption of Self-Service Technologies in Retail Banking: Is Expert Opinion Supported by Consumer Research?",

abstract = "Why customers do or do not adopt main retail banking technology - in the form of automated telling machines.",

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N2 - Why customers do or do not adopt main retail banking technology - in the form of automated telling machines.

AB - Why customers do or do not adopt main retail banking technology - in the form of automated telling machines.

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Consumer Adoption of Self-Service Technologies in Retail Banking: Is Expert Opinion Supported by Consumer Research?

Abstract

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