@inbook{bc35f92810b94600a033bfaa5d105100,
title = "Collaborative and Social Media SaaS (Software as a Service) Cloud Computing Services{\textquoteright} Adoption and Acceptance Model on the Millennials: Conceptual Model",
abstract = "Collaborative and social media SaaS cloud services emerged as one promising technology to meet the demand of high connectivity, collaboration, and reliability, while achieving cost-effective solutions. However, scarcity of empirical works has been devoted to the higher education sector represented by the millennials at university campus. This work tries to fill this gap and proposes an integrated model of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) to understand the dominant factors of the adoption of the collaborative and social media that are cloud-based services and applications. The purpose of the study is to formulate the conceptual model: A review of the literature.",
keywords = "Collaborative and social media services, Integrated models, SaaS cloud computing, TAM and TPB, Technology acceptance and adoption",
author = "Taufiq-Hail, \{Ghilan Al Madhagy\} and \{Mohd Yusof\}, Shafiz and Alsaidi, \{Ramadhan Abdo Musleh\} and Alanazi, \{Saleh R.\} and Sarea, \{Adel M.\}",
note = "Publisher Copyright: {\textcopyright} 2020, The Author(s), under exclusive license to Springer Nature Switzerland AG.",
year = "2021",
doi = "10.1007/978-3-030-62796-6\_6",
language = "English",
series = "Studies in Computational Intelligence",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "111--131",
booktitle = "Studies in Computational Intelligence",
address = "Germany",
}