Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA)

Research output: Contribution to journal › Editorial

1 Scopus citations

Original language	English
Pages (from-to)	A4-A7
Journal	Industrial Marketing Management
Volume	116
DOIs	https://doi.org/10.1016/j.indmarman.2023.12.009
State	Published - Jan 2024

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@article{5b1ecc9fdf0c4e6b846d2eec1c1222a5,

title = "Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA)",

author = "Charles Blankson and Enyinda, \{Chris I.\} and Akinola Fadahunsi",

year = "2024",

month = jan,

doi = "10.1016/j.indmarman.2023.12.009",

language = "English",

volume = "116",

pages = "A4--A7",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA)

AU - Blankson, Charles

AU - Enyinda, Chris I.

AU - Fadahunsi, Akinola

PY - 2024/1

Y1 - 2024/1

UR - https://www.scopus.com/pages/publications/85180584008

U2 - 10.1016/j.indmarman.2023.12.009

DO - 10.1016/j.indmarman.2023.12.009

M3 - Editorial

AN - SCOPUS:85180584008

SN - 0019-8501

VL - 116

SP - A4-A7

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -