Assessing Social Media Credibility During Crises: A Comparative Study of COVID-19 Videos on the Egyptian Ministry of Health’s Facebook and Doctors’ Pages

This study seeks to identify the criteria for the credibility of health videos related to the Corona crisis among the public on social networking sites, especially Facebook, specifically the official page of the Egyptian Ministry of Health and the pages of doctors that discuss and provide health information and daily reports to inform and educate the public about the repercussions of the Corona epidemic crisis and how to deal with it. By monitoring the public’s opinions and evaluations of the credibility of the content presented on the Egyptian Ministry of Health page and the doctors’ pages, it is possible to determine the criteria that positively or negatively affect the credibility of the content across social media sites and also to identify the extent of follow-up and trust in the Egyptian Ministry of Health page or the doctors’ pages during the Corona epidemic crisis and its repercussions. This study reached the most prominent results: the study sample was more interested in following the content of the Egyptian Ministry of Health page, with a relative weight (78.9%) compared to their following pages, with a relative weight for each (70.5%). There was also interaction from the study sample on these videos to gain more information and respond to their inquiries from experts and specialists about methods of prevention and treatment of the Coronavirus.