Artificial Intelligence in Identifying Market Opportunities: Revolutionizing Entrepreneurial Strategy and Innovation

This study focuses on how Artificial Intelligence (AI) affects market analysis and the exploring of market possibilities, in the Abu Dhabi hospitality industry. The study also examines how effective entrepreneurial strategies mediate this relationship while considering the influence of market volatility. To gather data a quantitative research method is used with 221 participants from the Abu Dhabi hospitality industry in the UAE. The research model is evaluated using Structural Equation Modeling (SEM) through SmartPLS 4.0 allowing for an analysis of the proposed connections. Initial data analysis suggests that utilizing AI in market analysis has an impact on identifying market opportunities. Additionally, the study finds that effective entrepreneurial strategy development acts as a mediator in this relationship meaning that the positive effects of AI are partly explained by how well entrepreneurial strategies implemented. Moreover, market volatility plays a moderating role, in influencing how strongly AI utilization relates to discovering market opportunities.