@inproceedings{64406a4830074df08b9969826d6a01b7,
title = "Applying culture to Web site design: A comparison of Malaysian and US Web sites",
abstract = "Cultural localization should become a necessary adjunct to technology transfer and global business communication. A recent Siemens study (1999) of mobile phone use in Germany and China highlighted the value of cultural models and culturally localized support information. We similarly compare cultural orientations and design preferences for Web sites in Malaysia and the United States. We review the cross-cultural theories of Hofstede (1980, 1988, 1997) and Trompenaars (1994, 1998), identify design elements associated with three cultural dimensions from those theories, and suggest guidelines for cultural localization in both countries. Although we focus on Malaysia and the United States, our comparison and analysis procedure can be adapted for other countries.",
author = "Gould, \{E. W.\} and N. Zalcaria and Yusof, \{S. A.Mohd\}",
note = "Publisher Copyright: {\textcopyright} 2000 IEEE.; IEEE Professional Communication Society International Professional Communication Conference and ACM Special Interest Group on Documentation Conference, IPCC/SIGDOC 2000 ; Conference date: 24-09-2000 Through 27-09-2000",
year = "2000",
doi = "10.1109/IPCC.2000.887273",
language = "English",
series = "IPCC/SIGDOC 2000: Technology and Teamwork - Proceedings, IEEE Professional Communication Society International Professional Communication Conference and ACM Special Interest Group on Documentation Conference",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "161--171",
booktitle = "IPCC/SIGDOC 2000",
address = "United States",
}