Analysis of Nursing Service Quality on Patient Loyalty in Patients with Infusions at Labuang Baji Hospital, South Sulawesi

Introduction: Internal hospitals are health service institutions that provide health services related to the healing and preventing diseases in the community. Service quality starts with customer needs and ends with patient loyalty. Method: Cross-sectional comparative research carried out by the hospital. Labuang Baji from January to July 2023. The number of participants was 45 people. Results: The quality of nursing services is based on five elements of patient loyalty, namely Empathy (p=0.002), Reability (p=0.004), Assurance (p=0.004), Tangible (p=0.008) and Responsiveness (p=0.038). Conclusion: The quality of nursing services affects patient loyalty, and empathy has a strong relationship with this patient loyalty.