African Immigrant Consumers’ Attitude Towards Advertising in General and Impact on Buying Decisions: An Abstract

Charles Blankson

doi:10.1007/978-3-319-68750-6_21

African Immigrant Consumers’ Attitude Towards Advertising in General and Impact on Buying Decisions: An Abstract

Charles Blankson

University of North Texas

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The main aim of this paper is to gain a deeper understanding of consumers’ attitudes towards advertising in general by comparing the African immigrant consumer group in the United States and a control group. Following Shavitt et al.’s (1998) study on “Whites and non-Whites” attitude towards advertising, the African immigrant consumer group is compared with a control group (i.e., non-African immigrants) to enhance appropriate contextual comparison (see also Shavitt et al. 1998).

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	79-80
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-319-68750-6_21
State	Published - 2018
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

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10.1007/978-3-319-68750-6_21

Cite this

Blankson, C. (2018). African Immigrant Consumers’ Attitude Towards Advertising in General and Impact on Buying Decisions: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 79-80). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-68750-6_21

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abstract = "The main aim of this paper is to gain a deeper understanding of consumers{\textquoteright} attitudes towards advertising in general by comparing the African immigrant consumer group in the United States and a control group. Following Shavitt et al.{\textquoteright}s (1998) study on “Whites and non-Whites” attitude towards advertising, the African immigrant consumer group is compared with a control group (i.e., non-African immigrants) to enhance appropriate contextual comparison (see also Shavitt et al. 1998).",

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doi = "10.1007/978-3-319-68750-6\_21",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

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Blankson, C 2018, African Immigrant Consumers’ Attitude Towards Advertising in General and Impact on Buying Decisions: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 79-80. https://doi.org/10.1007/978-3-319-68750-6_21

African Immigrant Consumers’ Attitude Towards Advertising in General and Impact on Buying Decisions: An Abstract. / Blankson, Charles.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2018. p. 79-80 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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African Immigrant Consumers’ Attitude Towards Advertising in General and Impact on Buying Decisions: An Abstract

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