A Reflective Dialogue of Problems and Prospects in Cross National Research

Ian Phau; Gerard Prendergast

doi:10.1007/978-3-319-13078-1_83

A Reflective Dialogue of Problems and Prospects in Cross National Research

Ian Phau
, Gerard Prendergast

University of Reading
Hong Kong Baptist University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Cross national mall intercept research is conspicuously non-existent in the marketing literature. This paper thus reports the preparatory stages of the cross national methodology of a doctoral research thesis involving Singapore, Shanghai and Hong Kong. To facilitate a better flow of thoughts and ideas, this paper takes the form of a reflective dimension ofthe research journey.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	249
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-13078-1_83
State	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Keywords

Criterion Problem
Methodological Problem
Research Literature
Sampling Design
Survey Method

Access to Document

10.1007/978-3-319-13078-1_83

Cite this

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A Reflective Dialogue of Problems and Prospects in Cross National Research. / Phau, Ian; Prendergast, Gerard.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 249 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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KW - Research Literature

KW - Sampling Design

KW - Survey Method

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A Reflective Dialogue of Problems and Prospects in Cross National Research

Abstract

Publication series

Keywords

Access to Document

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